Home loan funnel research
Lendi Group · 2024
Research, prototyping and responsive design
A simpler journey was only half the problem
Research into a home loan funnel across Lendi and Aussie found people preferred an easier flow, but didn’t expect what it asked of them. The live test didn’t deliver an uplift, and what we learned shaped Guardian.
About Lendi Group
Lendi Group is a leading Australian property fintech behind the Lendi and Aussie brands, formed through their merger in May 2021. Its 1,300 brokers write around 6% of the country’s home loans every week, and it’s growing into a full property ecosystem that helps Australians find, buy and own. Underneath, it’s rebuilding its platform on cloud-native infrastructure run by AI agents, to turn the complexity of a mortgage into a 10-minute digital experience.
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