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Application cloning

Lendi Group · 2024

Interaction design and future-state direction

A quarter of all applications started as a copy

Lendi Group · Application cloning

Brokers copied an existing application for around a quarter of all new opportunities: a second property, a new lender, a move from pre-approval. The old feature quietly dropped data, so every copy meant checking every section by hand. I redesigned it around one question: what can I trust in the new application?

About Lendi Group

Lendi Group is a leading Australian property fintech behind the Lendi and Aussie brands, formed through their merger in May 2021. Its 1,300 brokers write around 6% of the country’s home loans every week, and it’s growing into a full property ecosystem that helps Australians find, buy and own. Underneath, it’s rebuilding its platform on cloud-native infrastructure run by AI agents, to turn the complexity of a mortgage into a 10-minute digital experience.

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Application cloning | Ben Karnaghan